TravelMole. June 1, 2007. British Airways Voted Least Environmentally Friendly Brand. By Bev Fearis.

British Airways has been named the most ‘unfriendly’ brand, company or product when it comes to green issues.

In a survey by YouGov, carried out for Marketing Week, three other airlines – American Airlines (second), Ryanair (third) and easyJet (fifth) – were in the top five most environmentally unfriendly brands.

Car manufacturer Range Rover came in at number four.

The top five most green friendly brands were The Body Shop, Ecover, WholeEarth, The Co-op and Tesco.

“The public harshly judges those brands that fail to shrug off a reputation for contributing to environmental ruin,” said Marketing Week.

“Gas-guzzling 4x4s, airlines and fast food retailers have scored worst of all in our green survey.

“British Airways, American Airways and Ryanair are identified as the most environmentally unfriendly brands by well over 40% of respondents, closely followed by Range Rover, easyJet, Land Rover and Jeep.”

The online survey was carried out earlier this month and probed the views of 1,132 adults.

By Bev Fearis

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